As one of the world’s leading management consultant firms, Egon Zehnder is a trusted advisor in all areas of leadership. Its corporate communications aim to reinforce this identity.
With this in mind, THE FOCUS magazine was developed to offer a digital and print platform where a select group of business leaders and opinion makers can find inspiration and share ideas. It goes to the heart of the culture and responsibilities of leadership today – and looks beyond the boundaries of the business world.
By diving deep into a wide range of topics, THE FOCUS speaks to a holistic vision of leadership. In peer-to-peer dialogues, Egon Zehnder consultants talk to entrepreneurs, top executives, and leading personalities in the arts, sports, sciences, and government.
Each issue of THE FOCUS explores a specific theme: teams, family business, identity, potential, inclusion… In addition to the German edition, there are three regional editions for Europe, The Americas, and Asia.
In light of the growing importance of mobile media for the target group, we created an app for THE FOCUS with multimedia content for mobile devices.
THE FOCUS is all about charismatic individuals and their ideas. So video content, which brings their stories to life in memorable and authentic moving images, is a key aspect of our editorial approach.
The captivating content of THE FOCUS generates interest and draws people to engage with it – and each other – on digital channels.
In the 20 years since it first appeared, this multiple-award-winning publication has become a benchmark medium for the topic of leadership, underpinning Egon Zehnder’s stellar reputation well beyond the boundaries of the profession.
The diversity of topics and formats delivers a stream of content which is regularly fed into different, mainly digital, communications channels – significantly raising the social media profile of the firm.